In Detail

LeadMaster data mining

Build and maintain a complex data mart

• Capture leads from seminars and trade shows.

• Import data from telemarketing campaigns and web forms.

• Export data to ACT™ and Outlook™.

Data mine your data mart

• Perform market research analysis on key customers and prospects to uncover unseen opportunities and help identify key selling targets, including high growth industries and high revenue opportunities.

• Gather intelligence on your customer's needs and interests in order to predict, forecast, track and respond to changing customer needs and interests for better CRM.

• Calculate ROI to help determine the most effective marketing campaigns.

• Analyze your marketing data to plan for the future and explore potential new markets.

Perform advanced online searches

• LeadMaster's basic, advanced and power searches offer varying levels of complexity for mining your data mart.

• Perform complex queries against your online marketing database in order to find the leads you need. For example, you can define the metro area, contact function (e.g. IT, marketing), descriptive industry code or keyword.

• Use the Custom Search to mine database-specific data collected through customized forms.

• Use the Survey Search to mine responses provided in the Campaign Survey section of the lead detail.

• Sort and download search results.

• Search archived records.

Produce complex reports

• Generate, download and print customizable call back, lead aging and forecast reports.

• Develop custom reports to address specific management needs.