Powerfull

Discover LeadMasters powerful capabilities

At LeadMaster, we understand that you want software that delivers results quickly and cost-effectively. You need software with powerful and easy-to-use functionality that meets the practical needs of your team by offering flexible, value-added solutions over the web.
 

Capabilities

LeadMaster's tightly integrated closed-loop service offering helps you perform a variety of functions, including:

Web-based lead management

• Distribute, track and reassign leads in real time via the web

• Manage multiple marketing campaigns

• Import telemarketing scripts into searchable fields

• Download customized mailing lists

• Develop custom fields and forms

• Directly import leads from web forms and web inquiries into your own LeadMaster database

• Tailor access privileges to each individual user or user group

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Data mining

• Perform market research analysis on key customers and prospects

• Analyze ROI from marketing campaigns

• Build and maintain a complex data mart
  

• Download highly targeted mailing lists

• Produce powerful call back, lead aging and forecast reports
  

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Communication

• Establish a "Private label" website for your online marketing database

• Use the Event Tracker to publicize upcoming events

• Set e-mail notification for leads that are reassigned or need action

• Share key campaign updates on the secure online Information Center

• Quickly access personalized lead data through "My LeadMaster"

• Host online event registrations

• Post comments and additional information about specific leads

• Gather and analyze feedback on leads from field reps
  

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Benefits

Designed specifically with the needs of sales and marketing professionals in mind, LeadMaster delivers powerful benefits to everyone on your team, from field reps to marketing managers to business partners.

Web-based lead management

• Close the loop between sales and marketing functions
  

• Simplify lead distribution with automatic reassignment and rules-based lead management

• Expand and nurture your sales pipeline

Data mining

• Uncover unseen opportunities

• Increase accountability throughout the sales process

• Generate meaningful feedback on the effectiveness of marketing activities

• Empower managers with advanced data mining and reporting capabilities
  

• Target decision makers for seminars and direct mail

• Measure and maximize ROI

Communication

• Improve communication between sales and marketing teams

• Refine marketing and sales decision support

• Strengthen relationships with key business partners
  

• Increase customer satisfaction and loyalty

Advantages

24/7 accessibility

• No hardware or software to install or maintain
  

• Universal web access means data is available to users anytime, anywhere

Powerful simplicity

• Easy to use, intuitive browser-based interface

• No MIS involvement necessary

• Rapid deployment
  

• Data is safe and secure

Generous flexibility

• Responsive to your campaign needs

• Scalability allows you to add new users quickly and easily

• Provides custom forms and fields

• Personalized access privileges deliver the right data to the right people

• Designed for easy import of telemarketing scripts and leads captured online
  

• Works in concert with other popular applications

ASP affordability

• No software or hardware investment

• Requires no costly IT expenditures or consultants

• Per-user fee structure means you only pay for exactly what you need
  

• Easy-to-use application requires little or no training