Ad Agency Solutions

Expand Services. Increase client retention. Build your brand.

 

With LeadMaster, ad agencies can transform themselves from passive providers of creative into a dynamic "one stop shop" that provides clients with a full repertoire of services to support successful demand generation programs from start to finish. Each and every spark ignited by the marketing touchpoints - whether direct mail, reply cards, e-marketing, trade shows - are all channeled into a single online database.

Your clients can check out response rates 24/7. No matter where they are, they can log on and see which medium is generating more business - direct mail or e-mail? The back-end LeadMaster database, fully private labeled with your agency look and feel, can be used to track user responses to a campaign whether through a micro websites outfitted with custom forms and surveys, a staffed toll-free telephone response system, printed response cards and more. And with all of their prospect data stored in one place, you make it even easier for your client to decide to work with you on a follow-up campaign.

With all responses stored in a single centralized online database, you can build the tools for measuring results right into your day-to-day operations. With the tools for analysis at your fingertips, you and your client can refine marketing messages, target offers to the right audience at the right time and make each campaign more successful than the last.